This starts out like a cliche holiday commercial as a husband walks his wife, her eyes closed, out from their house to the garage. A light snow is falling as the gent clicks the remote control he’s holding to open the garage door. At the same time, his spouse opens her eyes to see her present. The camera then reveals not a bow-topped luxury car, but a bow-topped sheep.
Surprisingly the woman is thrilled with the gift of livestock as a voiceover instructs us to “Give a gift that matters,” at which point we see an animated box open with descriptions of gifts emerging such as sheep for impoverished farmers, tutoring deaf children, building a shelter or clearing landmines.
An end tag carries the website address changingthepresent.org.
Jeff Cooney of Moon, New York, directed this and another similarly themed TV/web spot for Changing The Present, a U.S. nonprofit philanthropic organization that offers a variety of gifts that can do good for those in need. Via contributions to assorted causes–often at a relatively modest cost–gift givers can make the world a better place, one holiday present at a time.
Creating the pro bono spots was New York agency StrawberryFrog with an ensemble that included creative director Scott Goodson, writer Mike Folino, art director Karl Haddad and exec producer Rob Farber.
George Weiser was the DP. John Posimato and Tom Mooney served as executive producers for Moon.
Editor was Dustin Stephens of PS260, New York.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More