Television stations from Dallas/Fort Worth, Montréal, New York City and Richmond, Va., were some of the big winners at the 2019 Promax Awards at Station Summit, the annual celebration of the best marketing and promotion in the broadcasting industry. The award presentation took place on Thursday (6/20) at the annual Promax Station Summit at The Mirage in Las Vegas.
WTVR Richmond, Va.; MontrĂ©al-based Groupe TVA; Dallas/Ft. Worth-based KXAS Brand Marketing; and New York-based YES Network led the winners’ list this year.
Other stations taking home multiple awards included KADN Lafayette, La.; WGN Chicago; WCIU Chicago; KTVT Dallas; KVVU Las Vegas; and WWBT Richmond, Va. The full list of winners can be found here.
Kevin Frazier, co-anchor for Entertainment Tonight, presided over the luncheon ceremony at The Mirage in Las Vegas.
The awards are presented by Promax, the global trade association for the media marketing profession. The awards honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across North America.
Gold and Silver awards are handed out in categories honoring everything from the best weather programming spot to the funniest promo. Each year, work is entered by individual stations, network in-house creative groups, or station groups and their parent companies.
Also Marshall Hites, Tribune Broadcasting’s senior vice president, marketing and creative services, was awarded the 2019 Promax Lifetime Achievement Award. This award is the association’s highest honor, bestowed by the Board of Directors in recognition of outstanding achievement over the course of a career dedicated to celebrating excellence, driving talent, and connecting people.
Hites is an award-winning broadcast marketing executive with over 50 years in local television. He oversees brand management, advertising, on-air promotion, graphics, and design areas for Tribune Media’s 42 broadcast stations. Each of the individual station creative directors work directly with Hites on these and other matters related to the station’s branding, competitive positioning, and creative endeavors.
Nike’s quarterly sales and profits slump as it faces shoppers’ sluggish demand for its products
Nike sales and profits slumped in its fiscal first quarter as the sportswear giant wrestles with shoppers' sluggish demand for new sneaker models and other products.
The lackluster results Tuesday came after Nike announced last month that its CEO, John Donahoe, is stepping down on Oct. 13. Company veteran Elliott Hill is coming out of retirement to head up the company.
"A comeback at this scale takes time, but we see early wins — from momentum in key sports to accelerating our pace of newness and innovation," said Matthew Friend, executive vice president and Nike's chief financial officer, in statement. "Our teams are energized as Elliott Hill returns to lead Nike's next stage of growth."
Friend told analysts Tuesday that, given its CEO transition and with three quarters left in the fiscal year, Nike has withdrawn its full-year financial-performance guidance and intends to provide a quarterly outlook for the balance of the fiscal year. It also postponed its investor meeting that had been scheduled for Nov. 19.
Nike has been known for its innovation but in recent years, analysts have said that it has lost its focus on coming up with cool products.
Neil Saunders, managing director at GlobalData Retail, said that some of the sales decline was due to a weaker consumer economy that has shoppers buying fewer sneakers and not splurging on clothing as they once did.
"Nike has done itself no favors with a lack of focus and oomph in a market where far more effort and exertion is needed to hold onto sales," he said. "There is a general sense that Nike has lost its edge and that the power of its innovation and the quality of its storytelling have both been faded."
Saunders noted that at the same time, smaller rival brands... Read More