By Barbara Ortutay, Technology Writer
NEW YORK (AP) --Children's and public health advocacy groups say Facebook's kid-centric messaging app violates federal law by collecting kids' personal information without getting verifiable consent from their parents.
The Campaign for a Commercial-Free Childhood and other groups asked the Federal Trade Commission on Wednesday to investigate Facebook's Messenger Kids for violating the Children's Online Privacy Protection Act, or COPPA.
The complaint says the app does not meet COPPA requirements because it doesn't try to ensure that the person who sets up the kids' account and gives consent to have their data collected is the actual parent. In fact, the groups say, someone could set up a brand new, fictional account and immediately approve a kid's account without proving their age or identity.
Facebook said Wednesday it hasn't yet reviewed the complaint letter. The company has said it doesn't show ads on Messenger Kids or collect data for marketing purposes, though it does collect some data it says is necessary to run the service.
But the advocacy groups say the privacy policy of Messenger Kids is "incomplete and vague" and allows Facebook to disclose data to third parties and other Facebook services "for broad, undefined business purposes."
Facebook launched Messenger Kids last December on iOS and has since expanded to Android and Amazon devices and beyond the U.S. to Mexico, Canada and elsewhere. It is aimed at children under 13 who technically cannot have Facebook accounts (although plenty of them do).
Though the company says it has received a lot of input from parents and children's development experts in creating the app, groups such as the CCFC have been trying to get Messenger Kids shut down since it launched.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakersโ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including โDeath of Mr. Peanut.โ He led the National Down Syndrome Society and Luvs account, whose โFirst Kid. Second Kidโ campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. Heโs gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. Heโs accumulated 15K followers on TikTok.
โMike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,โ said Goldberg. โMikeโs got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. Heโs got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what weโre about.โ
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