A guy runs into a buddy at a Starbucks-like coffee shop as they wait for their order. “Hey Josh, looks like we’re twins,” says the first gent, noting that both of them are wearing the same style shirt.
A third man in a business suit and necktie then approaches the chap who made the “twins” remark and proceeds to rip the shirt off of him, leaving him bare chested.
Josh apologizes. “Sorry about that. He’s my banker.”
While we’re left to wonder about that “explanation” from Josh, the coffee shop employee hands Josh his order: a triple, no whip skinny mocha.
Turns out our bare-chested guy ordered the same brew. But once he is handed his order, the banker again enters the picture and knocks it to the floor.
A super appears which offers a better explanation of the banker’s behavior: “We’re here to protect your identity.”
An end tag contains the 1stBank logo.
This viral spot was directed by Steve Miller of bicoastal/international @radical.media for TDA Advertising & Design, Boulder, Colo. Client 1stBank is Colorado’s largest locally owned bank.
The TDA creative ensemble consisted of creative director/copywriter Jonathan Schoenberg, creative director Thomas Dooley, associate creative director/art director Matt Leavitt, associate creative director/copywriter Jeremy Seibold and producer Susan Fisher.
Miller’s support team at @radical included executive producer Frank Scherma and line producer Barbara Benson. The DP was Eric Schmidt.
Editor was Kevin Zimmerman of The Whitehouse, Santa Monica.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More