What started out as a spec piece directed by Klaus Obermeyer of Aero Film, Santa Monica, is slated to become a real-world TV PSA–with the possibility of a cinema release–for Oceana, a global public service advocacy organization dedicated to reduce pollution and to prevent the collapse of fish populations, marine mammals and other sea life.
Featuring striking underwater photography by DP Pete Zuccarini, the spot shows us varied forms of aquatic life ranging from dolphins to whales to vegetation to jellyfish to varied fish species. Woven into these scenes featuring marvels of sea nature are several supered messages, which read, “The oceans have been healthy and full of life for millions of years….”/”…until now.”
At this point we sea fish tangled in a deep sea net.
The supers continue: “Scientists predict that life in our oceans is quickly approaching an irreversible collapse…”
Scenes of whales and other sea life appear and then the supered sentence concludes, “…unless we do something now./Help Oceana make a difference.”
An end tag carries the Oceana logo and mission, “Protecting the world’s oceans,” accompanied by the website address www.oceana.org/yourocean.
Bob Jenkis of Aero Post edited “Oceana.” Colorist was Stefan Sonnenfeld of Company 3, Santa Monica.
The visuals unfold to the accompaniment of music composed by Walter Werzowa of Musikvergnuegen, Hollywood.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More