Light Iron, a leading postproduction creative services provider and member of the Panavision family of companies, has opened a new facility in Atlanta to locally support the robust Georgia production community. The expansion is the fourth since Panavision acquired Light Iron in 2015, bringing Light Iron’s U.S. locations to six total, including Los Angeles, New York, New Orleans, Albuquerque and Chicago.
“Opening Light Iron Atlanta is central to Panavision’s commitment to provide end-to-end services for our customers,” said Kim Snyder, president and CEO of Panavision. “We are excited to amplify our post resources in the thriving Atlanta market.”
Peter Cioni, Light Iron’s chief financial officer, added: “Light Iron has been supporting Georgia productions for years through our mobile dailies services. Now with a team on the ground, productions can take advantage of our facility-based dailies with talent that brings the finishing perspective into the process.” The company’s Atlanta staff recently provided dailies services to season one of Kevin (Probably) Saves the World, season three of Greenleaf, and the features Uncle Drew and Superfly.
With a professionally calibrated theater, the Light Iron Atlanta facility has hosted virtual DI sessions from its LA facility for cinematographers working in Atlanta. The theater is also available for projecting camera and lens tests, as well as private screenings for up to 45 guests.
Cioni noted that the new location is led by director of business development Clark Cofer, a well-respected member of Atlanta’s production and post industry. “Clark brings years of local and state-wide relationships to Light Iron, and we are pleased to have him on our growing team.”
Cofer most recently represented Crawford Media Services, where he drove sales for their content services to companies like Lionsgate, Fox, and Marvel. He currently serves as co-president of the Georgia Production Partnership, and is on the board of directors for the DeKalb County Film and Entertainment Advisory Board.
On joining Light Iron, Cofer remarked, “The partnership of Panavision and Light Iron is one that cinematographers, producers, and studios can all appreciate. I’m excited to see its impact on the Atlanta production community.”
Light Iron is planning a reception next week to celebrate its Atlanta opening.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakersโ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including โDeath of Mr. Peanut.โ He led the National Down Syndrome Society and Luvs account, whose โFirst Kid. Second Kidโ campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. Heโs gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. Heโs accumulated 15K followers on TikTok.
โMike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,โ said Goldberg. โMikeโs got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. Heโs got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what weโre about.โ
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