In this :30 PSA for the Belgian advocacy group 11.11.11, we open on several people dropping from a dark abyss down into a rusty metal structure. One fallen befuddled worker wearing a hardhat stands to look around and make sense of his plight. What he sees are several workers huddled in corners and chatting on different levels of the massive structure.
As if realizing he’s in the right place, the man sits down next one of his fellow workers to wait. the scene cuts to a wide shot where the structure is revealed to be a giant toolbox which slams hut on the workers as a super appears which reads, “Workers are not tools.” An end tag carries the 11.11.11 logo and the slogan, “Fight Injustice,” against a dark backdrop.
Andreas Hasle of Caviar Content, Los Angeles/Brussels/Amsterdam directed this PSA for agency VVL/BBDO, Brussels.
The agency team included creative director/copywriter Jan Ockerman, creative director/art director Jef Boes and producer Leen Van Den Brande.
Post/editorial house was Brussels-based Condor with Stijn De Coninck serving as editor. Audio house was Sonicville in Brussels.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More