This spot juxtaposes images of youngsters who grow up to be NFL stars Ladainian Tomlinson and Troy Pomalalu. We see them as both kids and adults–the former images showing their dreams running wild as they run and jump in wonderment, showcasing the athletic prowess which someday will help to make them professional athletes. To see these images intertwined, it feels like fate will bring these two together as professional athletes.
Inevitably we see these two youngsters meet–or more accurately collide–as adults on the football field as Tomlinson is tackled by Pomalalu during a game. A show of sportsmanship after their mano on mano encounter on the field gives way to them as youngsters laughing and playing.
This high impact yet heartwarming spot was directed by David Fincher of bicoastal Anonymous Content for Wieden+Kennedy, Portland, Ore.
The agency team included creative directors Jeff Williams, Alberto Ponte and Tyler Whisnand, copywriter Jason Bagley, art director Ryan O’Rourke, senior producer Matt Hunnicutt and associate producer Juliana Montgomery.
Fincher’s support team at Anonymous included executive producer Jeff Baron, exec producer/head of commercials Dave Morrison, head of production Sue Ellen Clair, producer Robin Muxton and production supervisor Patrick Malloy. DP was Emmanuel Lubezki.
Effects house was Asylum, Santa Monica. Sean Faden was VFX supervisor.
Editor was Angus Wall of Rock Paper Scissors, Santa Monica.
Ren Klyce of Mit Out Sound, Sausalito, Calif., served as sound designer. Audio post mixer was Loren Silber of Lime, Santa Monica.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More