"Star Wars: The Last Jedi" is still a few months away from hitting theaters, but BB-8-happy fans are about to get a glimpse at a new character as a part of a three-day marketing rollout of toys and products inspired by the film.
The Walt Disney Company said Thursday that the global event, dubbed Force Friday II, will feature an augmented reality treasure hunt called Find the Force. Using the Star Wars app in the 20,000 participating locations in 30 countries, fans can snap photos of the Find the Force symbol to find old favorites, like Admiral Ackbar, and discover a new character from "The Last Jedi" too.
Augmented reality, which superimposes interactive images onto a person's real-world surroundings using their smartphone or other device, became a sensation with the hit video game "Pokemon Go."
"Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way," said Lucasfilm president Kathleen Kennedy in a statement.
It's a departure from the Force Friday blitz in 2015, which featured an 18-hour live-streamed unboxing of the products in promotion of "The Force Awakens."
Force Friday II runs from Sept. 1 through Sept. 3. There are 15 total AG characters to find across the three days.
"Star Wars: The Last Jedi" blasts into theaters on Dec. 15. It is the eighth installment in the core "Star Wars" franchise that follows the force-sensitive Skywalker family.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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