The Kinsale Shark Awards has launched the Creative Bravery Award, a new accolade for this year’s season and festival.
In association with Creative Social, the award celebrates work which has the courage and tenacity to push boundaries regardless of the risks and potential consequences. This is work that only the bravest clients will support and which will have represented a huge leap of faith.
Chaired by Saatchi & Saatchi WW CEO Robert Senior, the jury includes L.A Roynane, ECD Havas, Mary Doherty of Red Dog and Juliette Larthe of Prettybird.
Senior said: “Bravery is the difference between creativity as a narrative and creativity as a business principle. But there is bad and good bravery. Bad bravery simply seeks to shock. Good bravery seeks to solve a business problem through an unlikely but powerful idea that touches the audience and accelerates the business. The Kinsale Bravery Awards will be recognizing, rewarding and encouraging the latter, and it is an honor to be chairing the inaugural Jury.“
Senior will also be speaking on the topic of Creative Bravery at the Festival in September.
Aisling White, Festival director, Kinsale Shark Awards, added: “Creativity is still alive and kicking; it’s evident in the high standard of work we see entered every year, but it’s harder than ever to create truly memorable advertising that genuinely cuts through. We recognize that both creatives and clients need to be brave in order for consumers to notice and respond, and so we’ve created the Creative Bravery Award to reflect that.”
The 2017 Kinsale Shark Awards are now open for entries and the Festival runs from Sept 21-24.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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