Global production company We Fly Coach has appointed its first executive producer out of its Bangkok office, bringing on Poo Sukumalanand to lead business development on the ground in the Asian market. The hire comes on the heels of a recent increase of projects out of Asia, the U.K. and Middle East, including a campaign with Havas Bangkok for Hershey’s. With Sukumalanand on site at the Bangkok operation, she will serve to enhance We Fly Coach’s industry presence in the Asian advertising and production markets.
Sukumalanand has over 15 years of experience in the advertising space, spanning production, marketing and sales roles working with top international brands including Unilever, P&G, Sony, booking.com, Coca-Cola, Toyota, Marriott, Mitsubishi, Canon, Ford and KLM. She has produced a wide array of commercial and branded content projects within Asia Pacific and globally, working in over 20 countries with international advertising agencies and award-winning directors including Dante Ariola, Ben Tricklebank, Matthias Zentner, Eva Munz, Antony Redman and Matt Harris. Sukumalanand joins We Fly Coach following a long stint at Big Blue Productions, where she collaborated with other companies including Believe Media, MJZ, Epoch Films, Soup Films and Kailash Pictures.
Sukumalanand brings a holistic eye to her creative advertising process, applying her experience as a line producer and her expertise in postproduction to her marketing and sales endeavors. Her vast international connections in the advertising space and solutions-oriented approach to production will allow her to expand We Fly Coach’s already diverse slate of story-driven live action and animation work to a wider market.
Dan Pack, We Fly Coach’s managing director, said, “Poo’s wealth of experience in the global advertising industry and her collaborative approach make her a perfect fit for We Fly Coach. We are excited to have someone with boots on the ground that will allow us to partner with the agencies and brands that are pushing the envelope creatively in the Asian market.”
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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