By Jake Coyle, Film Writer
CANNES, France (AP) --After his Oscar-nominated film "Leviathan" was deemed "anti-Russian" by Russia's Minister of Culture, director Andrey Zvyagintsev returned to the Cannes Film Festival with an equally bleak critique of Russian society.
Zvyagintsev was to premiere his fourth film, "Loveless," on Thursday in Cannes, where "Leviathan" won best screenplay three years ago. That film, which also won a Golden Globe, was made with Russian state funding and prompted Russia's culture minister, Vladimir Medinsky, to refuse any further state financing for what he called Zvyagintsev's mix of "hopelessness and existential meaninglessness."
"Loveless" was instead made as an international co-production. The film is ostensibly about a bitterly divorcing couple (Mariana Spivak and Alexey Rozin), whose young son (Matvey Novikov) goes missing. But "Loveless" is also filled with state news reports and other sometimes subtle, sometimes blatant references that – as in "Leviathan" – suggest Russia's politics has bankrupted its society.
"The Ministry of Culture went to great pains to emphasize how much they disliked 'Leviathan' and their desire to avoid the repetition of this kind of mistake in the future," said producer Alexander Rodnyansky. "After the uproar that 'Leviathan' caused in Russia, I made a conscious decision to do this without any state involvement. I decided we didn't need to embarrass them again and to do the film on our own."
Grim and controlled, "Loveless" is initially focused on the relationships of its central characters. But Zvyagintsev steadily builds political subtext into the tale that, by the end, moves to the film's center. State propaganda on Ukraine is heard on the radio and on TV. In one pivotal scene, the mother wears a jogging suit emblazed with "Russia" and the national colors.
Though it didn't immediately earn the same widespread praise as "Leviathan," London's Daily Telegraph praised "Loveless" as "an opaque but pitiless critique on the director's native Russia."
Variety wrote: "Zvyagintsev can't come right out and declare, in bright sharp colors, the full corruption of his society, but he can make a movie like 'Leviathan,' which took the spiritual temperature of a middle-class Russia lost in booze and betrayal, and he can make one like 'Loveless,' which takes an ominous, reverberating look not at the politics of Russia but at the crisis of empathy at the culture's core."
In one unusual exchange Wednesday, a reporter accused Zvyagintsev of proffering his own propaganda.
"Certainly not," said Zvyagintsev. "If you saw 'Leviathan' then you know where I stand vis-a-vis the powers that be. It's not supposed to be propaganda at all in this episode. You do see these scenes on TV. It's Russian life, Russian society, Russian anguish at the end of the day. But it's also universal, not just Russian."
"Loveless" will be released in Russia by a unit of Sony Pictures and the Walt Disney Co. on June 1. "Leviathan" made $1.5 million at the Russian box office in 2015. Millions, however, watched a copy that leaked online.
On Wednesday, Sony Pictures Classics acquired the film for U.S. distribution.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More