Nice Shoes, based in NYC, has opened a color suite in Boston with colorist Phil Choe. The move continues a three-year expansion campaign for the 21-year old company, with launches in Chicago, Minneapolis, and most recently, Toronto. Choe’s color suite will be located at Boston editorial studio, Editbar, where Nice Shoes has had a successful remote partnership for the past year. Editbar recently expanded with a build-out of the third floor of its location, launching production company Sweet Rickey and constructing new studios for Choe as well as Sound Lounge Everywhere, making 33 Union Street a one-stop shop for any and all production needs.
“Boston has been a great city for us. Providing local, convenient access to our clientele there is a large part of the reason we began offering Remote Color Grading,” said Nice Shoes’ managing director Justin Pandolfino. “As we’ve established that service, we’ve seen demand for a Nice Shoes colorist in Boston, and the timing is right for us, for Phil, and for Editbar to make this move.”
Choe has brought his expert eye to commercial campaigns, music videos, branded content, and films during his career at Nice Shoes which started in NY. Some of his recent projects include collaborations with TIME and VICE on a number of web documentaries, feature films Thank You For Your Service, Bad Rap, and Born Guilty, and campaigns for Johnsonville, Covergirl, Target, and Champion, as well as documentary Run Mama Run, which will be making its theatrical world premiere at the 2017 Tribeca Film Festival.
“Boston is very similar to New York. It’s fast paced, and filled with passionate, creative people. Fantastic work comes out of Boston and I’m ecstatic to be joining this community,” said Choe. “I’ve already had the opportunity to work on some wonderful campaigns for Dunkin’ Donuts, Priceline, and Royal Caribbean; and I can’t wait to see what other creative opportunities arise as I get to know the creatives and producers here.”
Choe’s studio has been built to the same standards as other Nice Shoes locations, including FilmLight’s Baselight, with everything installed, calibrated, and supported by the studio’s expert engineering team in New York. He will be available for collaborations with remote clients via the Boston studio, and clients will also continue to be able to book all of Nice Shoes artists from New York, Chicago, Minneapolis and Toronto out of Boston as well.
