A young, clean-cut looking man washes up in a public bathroom. As he stands in front of the sink, looking into the mirror, graphics appear–first in reverse as if a mirror image and then righted so we can easily read the messages.
The succession of supered messages that appear next to the guy on screen read: “You wouldn’t jump off a roof.”/”You wouldn’t say racial slurs”/”You wouldn’t run from the cops.”/”You wouldn’t hurt your girlfriend.”
Then the next message has a jarring impact “But he would.” The other “he” is the guy in the mirror staring back at him. This mirrored persona is wild, raucous, offensive and out of control.
A final message then appears on screen: “Control your drinking. Control your other you.”
This Clemson University spot urging its students to refrain from drinking or at least drink responsibly was developed on a pro-bono basis by Greenville, S.C.-based agency Erwin-Penland.
The spot is one of three directed, shot and edited by Doug Olney of Tallboy Films, New York.
The Erwin-Penland team consisted of creative director Andy Mendelsohn, copywriter Karen Walker, art director Jason Smith and producer Jane Cashin.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More