Northern Lights, based in NY, has acquired agency Fanclub Creative, and will incorporate the shop under the Northern Lights banner to create a holistic agency offering. The combined agency, which will expand upon existing creative, editorial and finishing services, will be led by sr. creative director/writer Keith Kopnicki.
The combined entertainment company will be strongly positioned to strategize, concept and execute all facets of launches, promo campaigns, sizzles, trailers, upfronts, episodics and co-branded/integrated assignments, while continuing to offer stand-alone editorial and finishing services.
Brooklyn resident Kopnicki started his career in 2002 at TNN where he penned the first image campaign for new network Spike TV. He quickly climbed the ranks and began producing and writing major network campaigns, eventually moving on to USA Network, Fuse and A&E, where he served as creative director, before launching Fanclub Creative in 2014. Kopnicki led the creative vision for the agency, crafting work for a wide array of networks and creative aesthetics.
“Keith is an extremely talented creative director and a perfect fit for leading the next step in the evolution of the Northern Lights brand,” noted partner David Gioiella.
Kopnicki added, “I’m really looking forward to joining creative forces with Northern Lights. I feel that bringing together our strengths and experiences will allow us to extend their track record of growth, and produce very exciting, effective creative campaigns.”
