This spot features the human hand gripping a range of objects including a frog, a hammer, crumpling paper, a sponge, an egg, soap, a cricket ball and a goldfish. After presenting these images in full-screen for a while, the screen splits, showing the wrists doing different activities simultaneously, as well as revolving. Finally, the spot closes with the screen splitting into four different images of spinning forearms, each gripping something different. These images are each replaced with the underside of an Audi, its wheels revolving.
The latter image showcases the Audi Quattro cars’ road handling all-wheel-drive system, with the human hands being deployed to convey the advantages of the Grip technology. Just as the hand can adjust to grip different objects, so too can the Audi Grip system adapt to different road surfaces, providing optimum driver control.
Directed by Dom & Nic of Outsider, London, for BBH, London, the spot featured visual effects and telecine by Framestore, London.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More