Cossette New York has produced the “in my name” music video, featuring the exclusive new song by Black Eyed Peas frontman Will.i.am for the Global Call to Action Against Poverty (GCAP). The ‘in my name’ song and video, which both launch during last month’s UN General Assembly, were developed in partnership with the GCAP, Oxfam, Save the Children, Comic Relief and Nabil Elderkin, to help renew the global commitment to eradicate world poverty.
Elderkin is director/producer of the “in my name” campaign and also shot the musician footage. Production was managed by the Cossette creative team, with footage shot not only by Elderkin but also provided by Cossette and Oxfam.
The music video is appearing on MTV channels and inmyname.com. Along with Will.i.am and African singer Angelique Kidjo, the video features celebrities, dignitaries and citizens, all committed to holding their governments accountable for the lack of progress on meeting the Millennium Development Goals.
The music video will also be available on YouTube, including a message from Will.i.am urging people to visit the campaign website and pledge their support. Additionally the “in my name” song will be available free of charge on inmyname.com and iTunes. The overall campaign includes ongoing events, promotions and social media efforts supporting ways for citizens to join the campaign against poverty and connecting activists around the world.
This campaign has garnered the support of various dignitaries and celebrities, including Kristin Davis, Rahul Bose, Elle Macpherson, Emeritus Archbishop Desmond Tutu, Jeffrey Sachs, Annie Lennox, John Legend, Scarlett Johansson, Sergio Mendes, Missy Higgins, Fergie, John Butler, Mel B, Emmanuel Jal, Wyclef Jean, Khalid Abdalla and Mischa Barton.
AICE DALLAS WRAPS SPLICECAPADES The Dallas chapter of the Association of Independent Creative Editors (AICE/Dallas) recently held its fourth annual event to showcase the talents of up-and-coming assistant editors. The Dallas version of the Trailer Park competition had assistants cutting tongue-in-cheek trailer promos for one of the following films: Juno, No Country For Old Men, Ratatouille, SuperBad, Sweeney Todd and There Will Be Blood.
Taking first place was assistant editor Andy McGee of Red Car Dallas. Right behind him was Red Car colleague William Franklin and winning third place recognition was Brad Thurman of Fast Cuts Dallas….
PEOPLE IN THE NEWS
W!LDBRAIN Animation Studios, San Francisco, has promoted Amy Capen, to head of commercial and new media production. In her new role, Capen is charged with developing new business, recruiting creative and production talent as well as overseeing commercial and short form production. She will report to general manager Marge Dean. Capen joined W!LDBRAIN in 1999 as executive producer of content for wildbrain.com. Since ’02, she has held the position of senior producer within the company’s short format division, producing campaigns and pilots for clients including Kraft Foods, Microsoft, Esurance, Honda, Disney and Virgin Airlines…..Robin Hall has come aboard Northern Lights, New York, as executive producer. He was most recently at Bluerock, New York….