Bicoastal/international Partizan has extended its global reach this week with the opening of an office in Berlin under the aegis of executive producer Moritz Merkel.
The new shop will handle representation in Germany for all of Partizan’s labels: Partizan lab (animation and special effects), the darkroom (content) Partizan Films (feature film and documentary) and of course Partizan’s TV commercial division.
Merkel, who recently came aboard Partizan, has years of experience working on both sides of the advertising business, having held senior production roles in German production companies and agencies, including Kolle Rebbe and Jung von Matt, where he was head of TV.
“Germany is one of the seven most important markets for content and films, said Georges Bermann who is chairman and global executive producer of Partizan. “Our rapidly growing activity in feature films, documentaries, TV and Internet content means we had already developed strong contacts there and the only missing piece was a full production operation to offer our directors and experience to the German agencies and advertisers.
“Advertising is changing very quickly these days and will probably evolve even faster than people think,” Bermann continued. “Partizan has anticipated these changes and has prepared for them with a combination of more global offers [films, content, post production, online and print projects] and a local proximity in key territories.
Bermann further noted that in the next six months Partizan’s presence will expand in emerging markets, citing India, China for Asia, and Brazil for Latin America.
Partizan is currently developing and producing six feature films, three TV shows, and several 360˚ content projects with agencies alongside its traditional production activity in commercials and music videos. A new management division will be added next month to provide screenplay writers and content projects.
“The financial crisis is not freezing Partizan’s projects,” said Bermann.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More