Register

    Smith Brothers Agency acquires 4Twelve Productions

    By SHOOTUpdated:No Comments2073 Views
    Pictured (l-r) are Zack Eisenfeld, Stephen Hicken, Josh Eisenfeld and Dan Finegold
    PITTSBURGH --

    Smith Brothers Agency has acquired 4Twelve Productions in a strategic move to deepen the agency’s content creation and in-house video capabilities. The acquisition will integrate 4Twelve’s video production team into Smith Brother’s existing Content Studio, which provides clients with full-service solutions for content creation and digital marketing. Financial terms were not disclosed.

    Based in the Lawrenceville neighborhood of Pittsburgh, 4Twelve Productions acted as a multimedia production company, creating everything from full-length films and music videos to Vine videos and web shorts. The company’s former clients include Time Magazine, Carnegie Mellon University, Northeastern University and Pittsburgh Youth Leadership Summit. 

    Moving over to digital-forward, performance-based consumer packaged goods marketing agency Smith Brothers from the 4Twelve team are Joshua Eisenfeld, Zachary Eisenfeld, Daniel Finegold, and Stephen Hicken. They each play unique roles in directing, cinematography, editing, and production.

    Tags:4Twelve ProductionsSmith Brothers



    Bloomberg reports that Meta will lay off 5% of staff

    Wednesday, January 15, 2025
    The Meta logo is seen at the Vivatech show in Paris, France, June 14, 2023. (AP Photo/Thibault Camus, File)

    News reports say that social media company Meta Platforms is planning to cut 5% of total staff this year by terminating staff based on performance and hiring new workers to replace them.

    Bloomberg News reported that Meta CEO Mark Zuckerberg made the announcement in an internal note to employees, saying he wants to "raise the bar on performance management and move out low-performers faster."

    Meta employs about 72,000 people, according to recent filings, so cutting 5% of staff would amount to 3,600 people, Bloomberg said Tuesday. The Menlo Park, California-based company owns Facebook, Instagram, WhatsApp and Threads.

    The company declined to comment Wednesday but said that Bloomberg's reporting was accurate.

    Workers in the U.S. who will be affected will be notified on Feb. 10, while those in other countries will be informed later, Bloomberg said.

    Read More

    MySHOOT Profiles


    Add A Comment