NBCUniversal's TV and digital networks will show a record 6,755 hours of action during this summer's Rio Olympics.
The previous high was 5,535 hours from the 2012 London Games.
The main NBC network will broadcast more than 260 hours, including the opening and closing ceremonies and extensive coverage of swimming, gymnastics and track and field, the company said Tuesday.
Rio is just one hour ahead of the United States' Eastern time zone. The last Summer Games held in a time zone close to that of the U.S. was the 1996 Atlanta Olympics, when NBC was the only network airing events. It showed just 171 hours.
There will be a total of 2,084 hours televised across 11 NBCU networks this August, including two specialty channels for basketball and soccer.
Another 4,500 hours or so will be streamed live. This is the third straight Olympics that NBC will stream every event live.
NBC also plans to distribute 4K Ultra HD content on a one-day delay and virtual reality programming, both Olympic firsts.
Civil rights groups call on major corporations to stick with DEI programs
A broad group of civil rights organizations called on the CEOs and board members of major companies Thursday to maintain their commitments to diversity, equity and inclusion initiatives that have come under attack online and in lawsuits.
An open letter signed by 19 organizations and directed at the leaders of Fortune 1000 companies said companies that abandon their DEI programs are shirking their fiduciary responsibility to employees, consumers and shareholders.
The civil rights groups included the NAACP, the National Organization for Women, the League of United Latin American Citizens, Asian Americans Advancing Justice and the Human Rights Campaign Foundation.
"Diversity, equity and inclusion programs, policies, and practices make business-sense and they're broadly popular among the public, consumers, and employees," their statement read. "But a small, well-funded, and extreme group of right-wing activists is attempting to pressure companies into abandoning their DEI programs."
Companies such as Ford, Lowes, John Deere, Molson Coors and Harley-Davidson recently announced they would pull back on their diversity, equity and inclusion policies after facing pressure from conservative activists who were emboldened by recent victories in the courtroom.
Many major corporations have been examining their diversity programs in the wake of a Supreme Court decision last year that declared race-based affirmative action programs in college admissions unconstitutional. Dozens of cases have been filed making similar arguments about employers. Critics of DEI programs say the initiatives provide benefits to people of one race or sexual orientation while excluding others.
In their letter, the civil rights organizations, which also included... Read More