NBC says that it has surpassed $1 billion in advertising sales for the upcoming Olympics in Rio de Janeiro, Brazil, and is on pace to set a record for the most national advertising sold for any single event.
By contrast, the network announced reaching the $1 billion sales milestone only two days prior to the opening of the 2012 Olympics in London.
Seth Winter, advertising chief for NBC Sports, said Tuesday that the sales are an indication of advertisers' desire for big-event programming. Unlike many Olympics, NBC will be able to televise live events in prime time from Rio; the Brazilian city is one hour ahead of the eastern United States.
The Brazilian Olympic games are set to begin Aug. 5.
California governor signs law to protect children from social media addiction
California will make it illegal for social media platforms to knowingly provide addictive feeds to children without parental consent beginning in 2027 under a new law Democratic Gov. Gavin Newsom signed Friday.
California follows New York state, which passed a law earlier this year allowing parents to block their kids from getting social media posts suggested by a platform's algorithm. Utah has passed laws in recent years aimed at limiting children's access to social media, but they have faced challenges in court.
The California law will take effect in a state home to some of the largest technology companies in the world. Similar proposals have failed to pass in recent years, but Newsom signed a first-in-the-nation law in 2022 barring online platforms from using users' personal information in ways that could harm children. It is part of a growing push in states across the country to try to address the impacts of social media on the well-being of children.
"Every parent knows the harm social media addiction can inflict on their children — isolation from human contact, stress and anxiety, and endless hours wasted late into the night," Newsom said in a statement. "With this bill, California is helping protect children and teenagers from purposely designed features that feed these destructive habits."
The law bans platforms from sending notifications without permission from parents to minors between 12 a.m. and 6 a.m., and between 8 a.m. and 3 p.m. on weekdays from September through May, when children are typically in school. The legislation also makes platforms set children's accounts to private by default.
Opponents of the legislation say it could inadvertently prevent adults from accessing content if they cannot verify their... Read More