Director Luke Scott of RSA, editor Cyril Metzger of Cut+Run, London, and Sir Paul McCartney himself contributed to an emotionally stirring 60-second spot–“Superheroes” out of Team Saatchi, London–designed to help fundraising efforts for the U.K.’s Paralympic athletes.
McCartney lent his iconic song “Live and Let Die” to the project which shows a series of Paralympic athletes in action.
McCartney explained the circumstance that drew him to the campaign, relating, “I met leading Paralympic dressage rider Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a gold medal for Britain, so I felt I had to do something. My suggestion was simple. Why not create an ad that would highlight the work of Paralympics GB and call on the British public to donate much needed money?”
Editor Metzger described the footage as “beautifully directed in terms of content and emotion, all the images were so arresting that the drama wrote itself.”
Team Saatchi creatives were Adrian Borra and Julian Borra with Laura Mueller serving as producer.
Jan Richter-Friis was the DP.
AMERICAN SOCITY OF CINEMATOGRAPHERS’ HERITAGE AWARD DEDICATED TO BUD STONE The American Society of Cinematographers (ASC) has dedicated the 2009 Heritage Award to the memory of Burton “Bud” Stone, who was president of Deluxe Laboratories for 18 years.
The organization has simultaneously issued a call for entries in the 23rd annual Heritage competition for undergraduate, graduate or recently graduated film school students. The deadline for submissions is November 1. The Bud Stone Heritage Award will be presented to one or more recipients during the 23rd Annual ASC Outstanding Achievement Awards on February 15 in Los Angeles.
Inaugurated in 1999, the ASC Heritage Award has been dedicated to the memory of a different cinematographer each year. This is the first year that the award will be dedicated to the memory of an extraordinary individual in the film industry who was not a DP.
Stone died on April 18 at the age of 80.
PEOPLE IN THE NEWS
Bicoastal Lost Planet has named editor Kim Bica a company partner. Bica is based in Santa Monica and joins editors Paul Martinez, Charlie Johnston and Geoff Hounsell as partners. The group of editors will continue to work closely with owner/editor Hank Corwin, and executive producers Betsy Beale (Santa Monica) and Alec Sash (New York). Bica regularly cuts commercials for such directors as Errol Morris and Tarsem. Her recent work includes Cisco’s “Anthem” directed by Tarsem and an American Express “Members Project” spot directed by Martin Scorsese….Editor Jamaal Parham has joined the roster of Chemistry, New York. He is particularly known for the music and rhythm-based style that helped earn Fatboy Slim’s “That Old Pair of Jeans” an MPVA Award nomination for best electronic video. Parham, who’s been active in both clips and spots, had most recently been freelancing after starting out at bicoastal Final Cut….Rob Guenette, currently president of agency Taxi Canada, becomes CEO, responsible for all Taxi offices in Canada and the U.S. Additionally Ron Wilson, now CFO, adds to his current role the title and responsibilities of COO, overseeing each of Taxi’s six offices….
