Andrew Keller, who as part of an organizational restructuring last August left CP+B where he was CEO and executive creative director, has resurfaced at Facebook, becoming global creative director of its in-house Creative Shop, which works with brands and agencies on how to best use Facebook and Instagram in their campaigns, with the latest focus being on mobile. Creative Shop has teamed on campaigns with brands such as Budweiser, Toyota, Ford, Sprint and Amnesty International, and agencies including Droga5, 360i, Digitas LBi, and Colenso BBDO.
Keller fills a newly created position at Creative Shop where he will report to Mark D’Arcy, the agency’s chief creative officer.
Keller had been CEO at CP+B for five years before his departure last summer. He joined that agency as an art director in 1998 and rose up the ranks to become CP+B’s top creative and then took on the CEO mantle.
California governor signs law to protect children from social media addiction
California will make it illegal for social media platforms to knowingly provide addictive feeds to children without parental consent beginning in 2027 under a new law Democratic Gov. Gavin Newsom signed Friday.
California follows New York state, which passed a law earlier this year allowing parents to block their kids from getting social media posts suggested by a platform's algorithm. Utah has passed laws in recent years aimed at limiting children's access to social media, but they have faced challenges in court.
The California law will take effect in a state home to some of the largest technology companies in the world. Similar proposals have failed to pass in recent years, but Newsom signed a first-in-the-nation law in 2022 barring online platforms from using users' personal information in ways that could harm children. It is part of a growing push in states across the country to try to address the impacts of social media on the well-being of children.
"Every parent knows the harm social media addiction can inflict on their children — isolation from human contact, stress and anxiety, and endless hours wasted late into the night," Newsom said in a statement. "With this bill, California is helping protect children and teenagers from purposely designed features that feed these destructive habits."
The law bans platforms from sending notifications without permission from parents to minors between 12 a.m. and 6 a.m., and between 8 a.m. and 3 p.m. on weekdays from September through May, when children are typically in school. The legislation also makes platforms set children's accounts to private by default.
Opponents of the legislation say it could inadvertently prevent adults from accessing content if they cannot verify their... Read More