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    McCann XBC NY Tops Midas Report Rankings for Financial Ad & Mktg Communications

    By SHOOTUpdated:No Comments1029 Views
    NEW YORK --

    The Midas Awards for the World’s Best Financial Advertising team announced the 2015 Midas Report rankings. The Midas Report, unveiled in 2010, was launched to recognize and rank the most successful global companies in the financial and marketing communications industry.

    The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows:  King Midas Award, 9 points; Midas Award for Innovation, 7 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist Certificate, 1 point.

    This year’s Midas Report rankings were extremely competitive. Agencies from around the globe with a robust number of points competed for coveted slots. McCann XBC New York scored the number one slot with 96 points, up from last year’s number one by 31 points.

    “We are so lucky to work with clients who care about putting meaningful, impactful work out into the world every day, all over the world. And our team is honored to be ranked number one in the Midas Report because of that work,” stated Joyce King Thomas, chairman and chief creative officer, McCann XBC New York

    Jupiter Drawing Room Johannesburg, South Africa is ranked #2 with a total of 79 points, up a dramatic 32 points from last year’s report.

    Finishing third was FP7/DXB Dubai (Part of McCann Worldgroup), coming in with a total of 76 points.  FP7/DXB Dubai was a staggering 42 points up from its place on the on the 2014 Midas Ranking report.

    Here’s a Top Ten rundown of Midas Report rankings:

    1) McCann XBC
    New York City, USA
    96 points

    2) The Jupiter Drawing Room
    Johannesburg, South Africa
    79 points

    3) FP7/DXB (Part of McCann Worldgroup)
    Dubai, UAE
    76 points

    4) Publicis NA
    New York City, USA
    52 points

    5) King James Group
    Cape Town, South Africa
    51 points

    6) BBDO Toronto
    Toronto, Canada
    31 points

    7) Diamond Integrated Marketing
    Toronto, Canada
    30 points

    8) R/GA
    New York City, USA
    26 points

    9) Joe Public
    Dubai, UAE
    22 points

    10) Leo Burnett Chicago
    Chicago, USA
    21 points

    Tags:McCann XBC New YorkMidas Awards



    Merman makes its signing of Ritesh Gupta official; company takes on U.S. representation for the director

    Wednesday, January 22, 2025
    Ritesh Gupta

    Merman has officially announced the signing of director Ritesh Gupta for commercial representation in the U.S. Gupta had joined Merman last year but was working on a feature film for most of 2024 so the production company held off until now on making the signing public.

    The director is a former award-winning sports journalist and creative director. He’s created noteworthy campaigns from Budweiser’s viral “Dwyane Wade: This Bud’s for 3,” which he directed, to the multi-award winning Beats by Dre campaign “You Love Me,” which Gupta worked on as group creative director at the agency Translation. The “You Love Me” film, which was directed by Melina Matsoukas, earned a primetime commercial Emmy nomination in 2021 as well as a DGA Award win for PRETTYBIRD director Matsoukas. This marked the second Emmy nod for Gupta. Back in his MTV days he was a producer on a documentary, Aftershock: Diary of Gideon in Pakistan, which garnered a News & Documentary Emmy nomination.

    As a director, Gupta’s approach is to layer a truthful authenticity ingrained during his time as a journalist--along with an emotional intelligence he honed storytelling in the documentary world--to craft his own evocative and unique cinematic style. In addition to his two Emmy nods, he has netted four Webbys, six AICP wins, eight Cannes Lions, 25 Clios and recognition from ADCOLOR and the ANDYs.

    “Ritesh brings a unique perspective to his storytelling,” said Merman global director Ellen Clarke. “He has the ability to identify the multilayers of a narrative and its characters, weaving them impactfully together. His strength lies in his connection to the talent’s performance and discovering the authenticity within the story.”

    Gupta said,... Read More

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