Director Shyam Madiraju has joined Backyard, Venice, Calif. He made his first mark directing at V3, which became Anonymous Content Emerging Media. While there, he gained inclusion into SHOOT’s 2006 New Directors Showcase. He made the transition to director from the agency side of the business. Prior to V3, he served as creative partner at Ogilvy, Los Angeles, where he oversaw creative on the Cisco Systems’ account….The Whitehouse, bicoastal, Chicago and London, has added Corky DeVault and Adam Robinson to its editorial roster. The latter comes aboard as an editor after several years assisting with the company. Meanwhile DeVault spent the last nine years at Joint in Portland, Ore., which is Wieden+Kennedy’s edit arm. At Joint he cut jobs for such clients as Nike, EA Games, Coca-Cola, AOL and Old Spice….Bicoastal Cosmo Street has added editor Mike Colao. He comes aboard after seven years at Final Cut NY and a short freelance directing stint. His credits include spots for such clients as Nike, New Balance, Smirnoff, Jet Blue and Subway as well as videos for the Shins, The Kills and Albert Hammond….Wieden+Kennedy, Portland, has hired Zach Canfield as global director of creative recruiting. He will assume this newly created position at the agency effective Oct. 20. Canfield comes over from Goodby, Silverstein & Partners, San Francisco, where he was creative recruiter and manager….Santa Monica-based audio facility The Mix–launched in May by partners Josh Eichenbaum, Ted Lobinger and Steve Davis–has brought Chris Vera on board as executive producer. She formerly served as an account supervisor for Visa and Sara Lee at TBWAChiatDay, Los Angeles, where she also played a role in new business development….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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