Resuming its series of “Super Premium” shorts promoting Moet Hennessy USA’s 10 Cane rum (the first flight of films debuted three years ago), Mother New York this time around offers glimpses into how the libation is to be enjoyed when properly living the 10 Cane lifestyle.
For example in the short Big World, a man is nestled on a couch in a boat, sipping 10 Cane while casually fiddling with a globe. The voiceover, “seemingly” in French (with English subtitles), informs us, “the world is big” and “Thomas has no idea where he is.” The bottom line: who cares if you know where you are or not when you’re experiencing this much enjoyment.
In Strategy, we are introduced to members of the 10 Cane croquet team strategizing their next play. With mallet and croquet balls bobbing about them in the sea, the two team members, who are waist deep in the water, are having a grand old time. Subtitles tell us they’re not devising strategies but instead they’re just talking. Ah, the 10 Cane lifestyle….
The Mother ensemble on the 20-plus films consisted of creative directors Linus Karlsson and Paul Malmstrom, art director Piers North, copywriter Brandon Davis and producer Michael Aaron.
Karlsson served as director/DP on the shorts via production house Greencard Pictures. The films weren’t scripted but rather evolved as Karlsson shot on location in the U.S. Virgin Islands.
VFX/post house was Manic, New York, with telecine completed at The Mill, New York.
Luis Moreno of jumP, New York, edited the shorts.
TWIN DUTY FOR CARY GRIES Griot Editorial editor Cary Gries was recently called upon to cut back-to-back feature films by filmmakers/twin brothers Mark and Michael Polish at Griot’s Santa Monica office.
Manure is the first of two comedies Gries will be editing for the Polish brothers. Manure stars Billy Bob Thornton, Tea Leoni, Kyle MacLachlan and Mark Polish, and is the story of fertilizer salesmen in the Kansas heartland circa 1962. The Polish Brothers, known for their films Twin Falls Idaho and The Astronaut Farmer, were able to complete production on Manure in 27 days. They immediately began working on their follow-up comedy, Stay Cool in mid-July. Using essentially the same crew for both films, the brothers hope that this process of filmmaking will help build momentum for their production company, Prohibition Pictures.
Gries was initially hired to just cut Stay Cool, when the opportunity arose to also work on Manure. Stay Cool stars Hilary Duff, Winona Ryder, Sean Astin, Josh Holloway, Mark Polish and Chevy Chase.
The two Polish brothers’ films are the sixth and seventh features Gries has cut in his career. His ad credits include spots for such clients as Miller, Dodge-Chrysler, Kia and Mattel….
PEOPLE IN THE NEWSOak Park, Mich.-based RingSide Creative has brought editor Chris Randolph on board. The move is like a homecoming for Randolph, who began his career as an assistant editor with the company (then GTN) in 1989, where he advanced to editor and then senior editor. Randolph spent the past two years at Michigan’s Pluto Post. Among his recent credits is a campaign for Dodge Caravan….Ron Smrczek has been named executive creative director at TAXI New York, effective Oct. 1. He is set to come over from TAXI Toronto where he currently serves as creative director….
