A group representing big-spending national advertisers said Sunday it sent a letter to the Justice Department asserting an online ad partnership between Yahoo Inc. and Google Inc. will stifle competition and likely raise prices.
The Association of National Advertisers said on its Web site that the letter to Thomas Barnett, assistant attorney general in charge of the Justice Department’s antitrust division, came after a “comprehensive, independent analysis” and meetings with Google and Yahoo executives.
The ANA did not disclose the text of the letter but said it states its concern that “a Google-Yahoo partnership will control 90 percent of search advertising inventory and … will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising.”
The ANA says it represents 400 companies – inclu ding Apple Inc., The Coca-Cola Co., Exxon Mobil Corp., Proctor & Gamble Co. and General Motors Corp. – with 9,000 brands.
The Justice Department and several state attorneys general are examining the partnership between Yahoo and Google, which would allow Google to sell some of the ads displayed alongside search results on Yahoo’s Web site. Yahoo and Google have insisted the deal would benefit consumers and advertisers.
U.S. lawmakers, as well as consumer and civic groups, have also voiced concern over the deal.
Yahoo embraced the partnership with its rival as an alternative to a $47.5 billion acquisition offer from Microsoft Corp.
Lineup Of Jury Presidents Set For 2025 D&AD Awards; Creator Category Launched
The D&AD Awards competition for 2025 has set its lineup of jury presidents and launched a Creator Content category.
The 2025 Jury presidents are a global mix of leading creative experts from international brands and agencies including TikTok, Saatchi & Saatchi, The New York Times Magazine, VML, Framestore, Common People Films, Ogilvy Health, and Publicis Groupe Germany.
Here’s a category-by-category rundown of jury presidents for D&AD Awards 2025:
Animation: Melody Sylvester, global managing director & EP commercials, Common People Films
Art Direction: Saulo Rocha, chief creative officer, DAVID Madrid
Book Design: Johanna Neurath, chair, Thames & Hudson Publishing Ltd.
New Brand Identity: Johanna Roca, creative venture partner, Accept & Proceed
Brand Identity Refresh: Frederico Gelli, founder & CEO, Tátil Design
Casting: Selma Nicholls, casting director, Looks Like Me Casting
Cinematography: Sally Campbell, co-founder & CEO, Somesuch
Commerce: Ben Coulson, chief creative officer ANZ, Dentsu Creative
Creator Content: Karl Haddad, head of Global Creative Lab, TikTok
Digital Marketing: Marco Giannelli (Pernil), chief creative officer, AlmapBBDO
Digital Design: Akae Wang, head of creative, Banana Balloon
Direct: Stéphane Xiberras, president & chief creative officer, BETC, head of Havas Global Creative Council
Direction: Justyna Obasi, director, Lovesong/Anorak
Editing: Fouad Gaber, editor; Cabin Edit
Entertainment: Debbi Vandeven, global chief creative officer, VML
Experiential: Activation & Experience: Dennis May, chief creative officer, Publicis Groupe Germany
Film: Pelle Sjoenell,... Read More