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    Ad Council elects new members to board

    By SHOOTUpdated:No Comments1270 Views
    Wendy Clark, president, Sparkling Brands & Strategic Marketing, Coca-Cola North America
    NEW YORK --

    The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., announced a slate of new members  elected to its Board of Directors at the organization’s board meeting on Wednesday. The board is led by Laura Desmond, Global CEO of Starcom MediaVest Group.

    The new members of the Board of Directors are:

    ·         Tom Adamski, CEO, Razorfish Global

    ·         Michael Barrett, President & CEO, Millennial Media

    ·         Kasha Cacy, President, US, UM

    ·         Susan Canavari, Chief Brand Officer, JPMorgan Chase

    ·         Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America

    ·         Ezra Cooperstein, President & COO, Fullscreen

    ·         Stefano Curti, President & General Manager, Pfizer Consumer Healthcare, Pfizer

    ·         Seth Dallaire, VP, Global Ad Sales, Amazon

    ·         Rajeev Goel, Co-founder & CEO, PubMatic

    ·         Henry Gomez, EVP, CMO & CCO, HP

    ·         Kathleen Hall, CVP, Global Advertising and Media, Microsoft

    ·         Dana Hayes, GVP, Global Partner Development, Acxiom

    ·         Dawn Hudson, CMO, NFL

    ·         Serge Matta, President & CEO, comScore

    ·         Michael Mendenhall, Chief Marketing & Communications Officer, Flextronics

    ·         Lori Senecal, President & CEO, MDC Partner Network / Global CEO, CP + B

    ·         Lisa Utzschneider, SVP, Americas Sales, Yahoo

    ·         Scott Wells, CEO, Clear Channel Outdoor Americas

    ·         David Williams, Chairman & CEO, Merkle

    ·         Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle

    The Ad Council produces 40 national public service campaigns annually on behalf of non-profit organizations and federal government agencies. The creative is developed pro bono by leading creative agencies and the ads run in time and space donated by the media. Last year Ad Council campaigns received more than $1.6 billion in donated media.

    The board of directors is comprised of leading executives from numerous industries, among others, media companies, creative and digital agencies, technology and corporate advertisers. The board provides guidance on creative strategy, media placement and outreach, and helps secure funding for the organization’s operations. The new directors will help further the Ad Council’s goals of engaging millennials and developing more strategic partnerships on behalf of causes.

    Lisa Sherman, president and CEO of the Ad Council, said, “I am confident that these new members will help us navigate an ever-changing media landscape to elevate the Ad Council as a leader in social marketing and further our legacy of developing creative and impactful work.”

    Tags:Ad Council



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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