By Derrik J. Lang, Entertainment Writer
SAN FRANCISCO (AP) --Sony plans on putting its virtual-reality headset on consumers' noggins next year.
The gaming and electronics company announced Tuesday at the Game Developers Conference that its VR system nicknamed Project Morpheus will debut in the first half of 2016.
Sony Corp. originally unveiled a prototype of the headset at last year's gathering of video game developers. The headset works in tandem with Sony's PlayStation 4 console and camera by covering users' vision and simulating virtual worlds on screen.
Sony flaunted an updated version of the VR headset prototype at Tuesday's event. While it largely resembles the prototype introduced last year, the new version redistributes weight toward the back of the user's head and features a screen that can slide back and forth to accommodate eyeglasses.
The new prototype also features a larger 5.7-inch OLED screen that displays nearly a 100-degree field of view and is capable of rendering imagery at up to 120 frames per second. There are nine LED lights on the headset's exterior that are to track movement.
No price was announced.
"Our goal with VR is to deliver a sense of presence, making the player feel as though they've stepped inside the world of a game," said Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios. "The new Project Morpheus prototype brings us closer to that goal, as it improves the visual experience and tracking accuracy, both of which are critical to achieving sense of presence."
The company showed off the new prototype at Tuesday's event with four technical demonstrations, including a game that utilized a pair of PlayStation Move controllers to simulate a shootout inside a lavish building in London and a more passive presentation that featured tiny robots responding to users' movements.
Sony is among several gaming and electronics companies working to bring VR into homes. HTC and Valve announced plans Sunday to release its Vive VR system to consumers later this year, while Oculus VR has yet to reveal when its Oculus Rift headset will be available to consumers.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More