With tongue firmly planted in cheek, Campbell Mithun, Minneapolis, created a campaign for UnConvention–a collective of citizens–designed to “welcome” delegates from the Republican Convention to the Twin Cities.
In “Park,” one of three web spots we see two women on a park bench kissing one another. On an adjacent park bench, two men are doing the same. In the distance, we see two men in suits walking through the park. Realizing that these two conservative types are approaching, the guys and gals stop kissing and reshuffle their perches so that each bench now is host to one man and one woman.
As the two business suit-clad men walk by, one of them observes, “Nice kids.”
A super explains, “The Republicans Are Coming.”
It’s followed by a second super which reads, “Make an effort.”
And the spot is tagged with the website address wwww.theunconvention.com.
Stephen Pearson of bicoastal/international Hungry Man directed the viral spots, including “Park.”
The Campbell Mithun team consisted of chief creative officer Jonathan Hoffman, executive creative director Reid Holmes, associate creative director/art director Gary Carter, copywriter Paul Brink and producer Alex Colvin.
Cindy Becker exec produced for Hungry Man with Amy Brewster serving as line producer. The DP was David Doyle.
Editor was Brody Howard of Ditch Edit, Minneapolis.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More