White plastic trash bags tied to subway grates on a Manhattan sidewalk come to life when the underground train passes. Air rushes up through the grates to inflate the bags which take the form of a mother polar bear and her cub.
Onlookers–including a delighted little girl–gaze at the creatures whose existence is shortlived. Soon the train is gone and the “creatures” deflate and return to being eyesore trash bags.
A series of parting supers (against a black background) promote riding on the subway. They read: “Help Save The Planet”/”Ride, Don’t Drive”/fightglobalwarming.com.
This viral video was created by Ogilvy New York on behalf of the Ad Council and the Environmental Defense Fund (EDF).
Tim Godsall of Biscuit Filmworks, Los Angeles, directed the spot which unfolds to music from the band Stars of the Lid.
Joshua Harris, a student at the School of Visual Arts and a well known street artist, created the mother polar bear and cub from recyclable trash bags.
The Ogilvy ensemble consisted of Chris Wall, vice chairman, creative; group creative directors Chris Mitton and Terry Finley; senior art director Dustin Duke; senior copywriter Jon Wagner; and agency producer Carrie Simon.
The DP was Bryan Newman.
Editor was Geoff Hounsell of bicoastal Lost Planet
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More