In this spec spot directed by Myles Price via SpotLab (formerly Group101Spots, a program for aspiring helmers), the “Grim Reaper” is both scary and pitiful–actually he’s so scary because he’s so pitiful. We open at a local market/liquor store where the Grim Reaper, decked out in his black regalia, is on the cell phone to his significant other, trying to decide what wine to buy.
We hear his end of the conversation.
“Is Cabernet with steak standard?…What do you mean it’s too good to drink? That doesn’t make any sense….If you wanted a Pinot, why didn’t you tell me in the first place.”
Two young guys witness this as the Grim Reaper continues, “I’ve got to pay for this. I’ll call you from the car. I love you too.”
The Grim Reaper then looks at the two gents and acknowledges them with, “What’s up, fellas?”
They look terrified at what is a prospect arguably worse than death–being henpecked and about all things, henpecked about wine.
A supered message appears across a dark background: “Your 30s are coming for you. Don’t let them take you quietly.”
Then an end tag appears with the Coors Light logo and slogan (“Cold. Down. Easy”).
This slyly comedic spot came from writer Mick Sutter at Arnold Worldwide, Washington, D.C. Price took it on as a spec piece to spur on his directorial career. The DP was Tarin Anderson. Producers were Luc OuYang and David Rogers. Production designers were Jade and Patricia Altman of depict, Los Angeles. Costume designer was Sharon Williams.
Editor was Jeremy Baumann at Red Car, New York. Post supervisor was Red Car’s Jennifer Hassenberg.
Colorist was Marcelo Aprile of Riot, Santa Monica.
Audio mixer was Carl Mandelbaum of audioEngine, New York.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More