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    Americans watch less TV, stream more, report shows

    By SHOOTUpdated:No Comments760 Views
    This image released by Netflix shows Kevin Spacey, as Francis Underwood, left, and Molly Parker, as Jackie Sharp, in a scene from "House of Cards." (AP Photo/Netflix, Nathaniel E. Bell, File)
    NEW YORK (AP) --

    Americans are turning away from live TV on the tube and tuning in to streaming services, a Nielsen report says.

    That's bad news for cable and satellite TV providers. Americans are increasingly watching TV shows and movies on Netflix, Hulu, Amazon streaming and other services. CBS and HBO have announced standalone streaming services as well.

    About 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018, it says.

    According to the Nielsen report, which came out Wednesday, the average daily time spent watching live TV fell 12 minutes in the third quarter to four hours and 32 minutes. That means it dropped nearly 4 percent to 141 hours per month.

    Meanwhile, time spent watching streaming services jumped 60 percent to nearly 11 hours each month.

    That's still a small amount compared with live TV, but it is growing quickly.

    "Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally produced content," Dounia Turrill, senior vice president of insights at Nielsen, said in a statement. "What has changed is the number and reliability of new media available to viewers."

    Tags:HuluNetflixNielsen



    Christmas TV movies are in their Taylor Swift era, with 2 Swift-inspired films airing this season

    Friday, November 22, 2024
    This image released by Hallmark Media shows Hunter King, left, and Tyler Hynes in a scene from "Holiday Touchdown: A Chiefs Love Story. (Joshua Haines/Hallmark Media via AP)

    Two new Christmas TV movies have a Taylor Swift connection that her fans would have no problem decoding.

    "Christmas in the Spotlight" debuts Saturday on Lifetime. It stars Jessica Lord as the world's biggest pop star and Laith Wallschleger as a pro football player, who meet and fall in love — not unlike Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce.

    "It's clearly inspired by Taylor and Travis, but I don't know them and I don't know what is going on behind the scenes. I only know what's been put out there," said Eirene Tran Donohue, a longtime, devoted fan who jumped at the opportunity to write a script even loosely based on her favorite musician.

    She was inspired by the couple's support of each other's accomplishments, particularly Kelce's ease with dating the star despite the glare of the spotlight, adding, "I love the way that he celebrates her."

    Tran Donohue wants fellow Swift fans to know she wrote the script with them in mind.

    "There are so many Easter eggs," she said of little details added that a Swift fan would pick up on. "I put in as many as I could."

    Then, on Nov. 30, Hallmark will air "Holiday Touchdown: A Chiefs Love Story." Instead of a nod to Swift, it's an ode to family traditions and bonding, like rooting for a sports team. Hallmark's headquarters is also in Kansas City, so it makes sense why the company chose the Chiefs to be highlighted.

    In this story, written by Julie Sherman Wolfe, sparks fly when a new employee for the Chiefs organization (Tyler Hynes) meets a woman — played by Hunter King — whose family's dedication to the team goes back generations.

    Sherman Wolfe, a San Francisco 49ers fan, said she got the call a week after Super Bowl LVIII, when the Chiefs... Read More

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