This time lapse tour de force starts on a black-and-white landscape and then the construction of a neighborhood gas station on that land. We’re then taken through the decades to modernized stations and more recently a succession of posted prices which show the cost of a gallon of gas steadily increasing. Each glimpse is a period piece as we see people and vehicles in the station from different eras.
The progression is an ideal segue to the fuel efficient offerings of Chevrolet, including the 2010 Volt which is in the works–an electric car that runs 40 miles before ever using gasoline. This visual journey takes us to a futuristic fuel stop where there’s no gas pump or for that matter a station as the spot fittingly returns us to that original landscape, now lush and in full color.
“Disappear” was directed and shot by Eric Saarinen of TWC, Santa Monica, for Campbell-Ewald, Warren, Mich.
Visual effects studio was Ntropic, San Francisco, with an ensemble that included creative directors Nathan Robinson and Andrew Sinagra, exec producer Dana Towsend, producers Kara Holmstrom and Esther Gonzalez, lead Inferno artist Nathan Walker and CG supervisor Peter Hamilton.
The Campbell-Ewald team consisted of creative directors Michael Stelmaszek and Robin Todd, copywriter Duffy Patten, art director Bob Guisgand and producer Joe Knisely.
TWC contributors included managing director Mark Thomas, executive producer Steve Ross, producer Craig Repass and production supervisor Geoff Clough.
Editor was Igor Kovalik of Beast, Santa Monica.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More