This time lapse tour de force starts on a black-and-white landscape and then the construction of a neighborhood gas station on that land. We’re then taken through the decades to modernized stations and more recently a succession of posted prices which show the cost of a gallon of gas steadily increasing. Each glimpse is a period piece as we see people and vehicles in the station from different eras.
The progression is an ideal segue to the fuel efficient offerings of Chevrolet, including the 2010 Volt which is in the works–an electric car that runs 40 miles before ever using gasoline. This visual journey takes us to a futuristic fuel stop where there’s no gas pump or for that matter a station as the spot fittingly returns us to that original landscape, now lush and in full color.
“Disappear” was directed and shot by Eric Saarinen of TWC, Santa Monica, for Campbell-Ewald, Warren, Mich.
Visual effects studio was Ntropic, San Francisco, with an ensemble that included creative directors Nathan Robinson and Andrew Sinagra, exec producer Dana Towsend, producers Kara Holmstrom and Esther Gonzalez, lead Inferno artist Nathan Walker and CG supervisor Peter Hamilton.
The Campbell-Ewald team consisted of creative directors Michael Stelmaszek and Robin Todd, copywriter Duffy Patten, art director Bob Guisgand and producer Joe Knisely.
TWC contributors included managing director Mark Thomas, executive producer Steve Ross, producer Craig Repass and production supervisor Geoff Clough.
Editor was Igor Kovalik of Beast, Santa Monica.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More