The Gunn Report has released a special Showreel of more than 60 commercials representing “50 Years of Best Car Ads” as selected by legendary Havas adman, Jacques Séguéla.
Doyle Dane Bernbach’s “Funeral” for Volkswagen (1969); “Baseball, Hot Dogs, Apple Pie” for Chevrolet by Campbell-Ewald (1974); “Snow Covered” for Jeep by Bozell North (1994); “The Hire” for BMW by Fallon (2002); “Sculptor” for Peugeot by Euro RSCG (2003), now Havas Worldwide; “Cog” for Honda by Wieden + Kennedy (2004); and “Humanity” for Toyota by Hakuhodo (2006), are just a few of the enduring ads featured in the reel.
Séguéla said, “Starting out in auto advertising is like entering the priesthood: either you are defrocked by the end of the seminar or it becomes a vocation. Mine has lasted over half a century. A car represents our fantasies, our desires, our longing to escape. For the general public it’s an expression of personality, for the advertising executive it’s an expression of creativity. Each spot is an adventure. I’m delighted to share my ‘50 Years of Best Car’ Ads with all the creatives around the world lucky enough to have entered this very secret club of the imagination with four wheels and an engine.
Séguéla’s “50 Years of Best Car Ads” is now available to view exclusively on The Gunn Report website.
Séguéla is a consultant for the French global communications group Havas, having served as its chief creative officer and VP. He began his career as a reporter for Paris-Match followed by editor of France-Soir. In 1970 he created advertising agency RSCG, which merged with Eurocom in 1991 to create Euro RSCG Worldwide. His close association of 30 years with Citroën has been chronicled as one of the most brilliant and fertile collaborations in the history of the car industry. Séguéla is also the author of 18 books on advertising.
