The Gunn Report has released a special Showreel of more than 60 commercials representing “50 Years of Best Car Ads” as selected by legendary Havas adman, Jacques Séguéla.
Doyle Dane Bernbach’s “Funeral” for Volkswagen (1969); “Baseball, Hot Dogs, Apple Pie” for Chevrolet by Campbell-Ewald (1974); “Snow Covered” for Jeep by Bozell North (1994); “The Hire” for BMW by Fallon (2002); “Sculptor” for Peugeot by Euro RSCG (2003), now Havas Worldwide; “Cog” for Honda by Wieden + Kennedy (2004); and “Humanity” for Toyota by Hakuhodo (2006), are just a few of the enduring ads featured in the reel.
Séguéla said, “Starting out in auto advertising is like entering the priesthood: either you are defrocked by the end of the seminar or it becomes a vocation. Mine has lasted over half a century. A car represents our fantasies, our desires, our longing to escape. For the general public it’s an expression of personality, for the advertising executive it’s an expression of creativity. Each spot is an adventure. I’m delighted to share my ‘50 Years of Best Car’ Ads with all the creatives around the world lucky enough to have entered this very secret club of the imagination with four wheels and an engine.
Séguéla’s “50 Years of Best Car Ads” is now available to view exclusively on The Gunn Report website.
Séguéla is a consultant for the French global communications group Havas, having served as its chief creative officer and VP. He began his career as a reporter for Paris-Match followed by editor of France-Soir. In 1970 he created advertising agency RSCG, which merged with Eurocom in 1991 to create Euro RSCG Worldwide. His close association of 30 years with Citroën has been chronicled as one of the most brilliant and fertile collaborations in the history of the car industry. Séguéla is also the author of 18 books on advertising.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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