In this Feb. 24, 2009 file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration. Some people in normally laid back Crested Butte, are not up for a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign. (AP Photo/Nathan Bilow, File)
DENVER (AP) --
Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.
The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.
Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.
Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.
Melissa Rivers appears at the premiere of "Lucy and Desi" in Los Angeles on Feb. 15, 2022. (Photo by Richard Shotwell/Invision/AP, File)
Melissa Rivers recalled how swiftly the California wildfires spread, forcing the county's Ready, Set, Go evacuation plan to essentially skip straight to "Set." That left her with little time to gather her most valued possessions before fleeing her home.
When the final warning arrived, Rivers said Tuesday, "The fire was still a canyon away, but you could clearly see the flames."
In the rush to evacuate, she quickly gathered her pets and a few sentimental items, including her late mother Joan Rivers ' Emmy Award. "I grabbed both my parents' watches and my dad's dress watch," which she had given to her son Cooper for his 18th birthday.
She also managed to pack a few pieces of clothing. "All our belongings are crammed into three tote bags, three large canvas bags, and several Macy's plastic bags along with a CVS bag," she said.
The fire completely devastated her property. "We lost everything. The only thing that survived is our front gate and the barbecue," Rivers shared.
She described the scale of destruction as unimaginable.
"It's so much more than just the homes — it's an entire town wiped off the map," she said. "Many businesses in Palisades were family-owned. There are people who not only lost their homes but also their businesses and livelihoods."
Finding safe shelter has been another challenge.
"We've had to move three times due to evacuations, but we've settled at a friend's house in Santa Monica," Rivers said. "They've been kind enough to take us in, along with another family we're friends with."
Rivers copes with these challenges through her self-proclaimed "dark sense of humor" and her knack for making people laugh. She also finds solace in supporting others who are struggling, which helps to... Read More
