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    Industry mourns ad/marketing/PR vet Paula Herman

    By SHOOTUpdated:No Comments972 Views
    Paula Herman
    NEW YORK --

    Paula Herman, co-founder of Herman Associates and Herman & Almonte Public Relations and a 40 year veteran of the advertising, marketing and public relations industries, has passed away following a nearly two year battle with cancer.

    Herman began her career in advertising at J. Walter Thompson, where she was one of the first women to hold an executive position in the industry.  She moved on to the Girl Scouts of America, where she was appointed graphic design director.  She also served as a panelist for organizations such as the Insurance Marketing Communications Association and Women in Communications, Inc.  As CEO of Herman Associates, she was one of the first women to found a business in the field.  Her clients included Christie, the United States Tour Operators Association (USTOA), The Chubb Group, and Big Brothers Big Sisters of NYC.  Representing Christie, her firm led public relations strategies as Christie revolutionized the exhibition industry and movie-going experience with the introduction of digital cinema.

    A graduate of Pratt Institute, Herman served for over 10 years as an adjunct professor at Ecole Francaise Attaches de Presse (EFAP)–New York, the US branch of the renowned international school of advertising, marketing and public relations headquartered in Paris.

    A fund in Herman’s name has been established at Memorial Sloan Kettering to support research into finding a cure for her type of cancer. Donations to that fund can be made online using a personalized link or by mail to: Memorial Sloan Kettering Cancer Center, Amanda Gilstein, 633 3rd Avenue, 28th Floor, New York, NY 10017. Please indicate that the gift is in tribute to Paula Herman.

    Herman is survived by her husband and agency co-founder Stu Herman, and her daughters Erica and Dana. 




    Meta nixes diversity and inclusion program as it prepares for second Trump administration

    Friday, January 10, 2025
    Meta CEO Mark Zuckerberg speaks during the tech giant's Connect developer conference in Menlo Park, Calif., Sept. 27, 2023. (AP Photo/Godofredo A. Vásquez, File)

    Joining companies such as John Deere and Walmart, Facebook and Instagram's parent company Meta Platforms Inc. is getting rid of its diversity, equity and inclusion program that includes hiring, training and picking vendors, a company spokesperson confirmed on Friday.

    The move, which was first reported by Axios, comes on the heels of the social media giant's decision to end its third-party fact-checking program and scale back policies on hate speech and abuse.

    Citing an internal memo sent to employees, Axios said the Menlo Park, California-based tech giant said the U.S. Supreme Court "has recently made decisions signaling a shift in how courts will approach DEI. … The term 'DEI' has also become charged, in part because it is understood by some as a practice that suggests preferential treatment of some groups over others."

    In practice, this means Meta will no longer have a team focused on diversity and inclusion and the company said it will instead "focus on how to apply fair and consistent practices that mitigate bias for all, no matter your background."

    The company will also end its "diverse slate approach" to hiring, which meant that a diverse pool of candidates was considered for every open position.

    Other companies that have ended DEI programs recently include McDonald's, automaker Ford, Walmart and farm equipment maker John Deere.

    Amazon also said it is halting some of its DEI programs, although it did not specify which ones. In a Dec. 16 memo to employees that Amazon shared on Friday, Candi Castleberry, a senior human resources executive, said the company has been "winding down outdated programs and materials, and we're aiming to complete that by the end of 2024."

    "We also know there will always be... Read More

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