A Sony Bravia HDTV screen opens like a Venus flytrap and devours the Blu-ray disc player sitting on the credenza in front of it. As the flytrap digests the Blu-ray player, a transformation occurs and the new Sony VAIO FW Notebook–a laptop computer with an extra wide Bravia screen and Blu-ray disc player–is revealed.
Grady Hall of Motion Theory, Venice, Calif., directed this :30 for agency 180LA.
The 180 team consisted of executive creative director William Belner, creative director Joel Rodriguez, art director Phillip Cho, copywriter Graham Douglas, executive producer Peter Cline and producer Kate Morrison.
Javier Jimenez exec produced for Motion Theory with Scott Gemmell serving as line producer. The DP was Jeff Cronenweth.
Motion Theory also was the post/VFX studio and editorial house on the job. Nick Losq and Caleb Owens were VFX supervisors/3D artists. Editor was Mark Hoffman.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More