A soda can, a plastic bottle and other discarded debris move along an alley and deposit themselves into a trash can. Shattered pieces of glass come together to take their original form as a now fully intact bottle. Smoke is sucked out of the air and returns to a cigarette that’s perched in an ashtray. Spilled coffee makes its ascent back into a cup that’s held by the man who dropped it.
This reversal of littering and pollution goes on as we see a Toyota Prius drive about the city.
A voiceover relates, “The lower emission Toyota Prius. One car can change the world.”
This spec :30 was conceived by the creative team of copywriter Mark Tripp and art director Jeni Stewart of Saatchi & Saatchi LA. They came up with the idea last year at Saatchi. Recently they were contacted by Michael Moretti, an up-and-coming director, who wanted to helm the piece through Group101/Spotlab.
Moretti directed “Unlitter” under his Blue Magic Films banner in Hermosa Beach, Calif. “Unlitter” was shot by DP Graham Futerfas.
Editor was Lucas Spaulding of bicoastal Spot Welders. Visual effects were done by Sea Level, Venice, Calif., where Chris Noellert served as VFX/Flame artist and Steve Reiss as producer.
John DeStefano and Jimmy Haun of Elias Arts, Santa Monica, served as sound designer and composer, respectively. Ann Haugen exec produced for Elias.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More