Register

    Luis DeAnda elevated to president, TBWAChiatDay L.A.

    By SHOOTUpdated:No Comments1333 Views

    Carisa Bianchi to depart the agency after 24 years with TBWA

    LOS ANGELES --

    Luis DeAnda has been promoted to president of TBWAChiatDay Los Angeles. 

    DeAnda joined TBWAChiatDay L.A. in January 2014 as general manager. He was previously managing director at TBWAMedia Arts Lab and before that held the role of COO at TBWAHakuhodo in Tokyo. He has been with the TBWA network for 12 years.

    DeAnda succeeds Carisa Bianchi in the role of president, as Bianchi departs the agency after 24 years with TBWA. Bianchi was president of the Los Angeles office since 2005 and previously held the same title at TBWAChiatDay San Francisco.

    Bianchi, commenting on her departure said, “A big part of my life’s journey has been with TBWAChiatDay. Over the years, I have had the opportunity to work with extremely talented people, develop powerful work on behalf of iconic brands, and develop meaningful client relationships. I have also had the privilege and pleasure to work alongside Lee Clow throughout my career. He has taught me many things that have made me stronger and more creative.”

    Lee Clow, Director of Media Arts for TBWA Worldwide, said, “Having partnered with Carisa Bianchi for more than 20 years, I know she will bring the same passion, intellect and creativity to whatever she decides to do in the future. She has contributed much to my and our success. I will miss her.”




    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

    MySHOOT Profiles


    Add A Comment