A female refugee sits on a couch openly discussing the atrocities she faced in her homeland as she now has moved to New Zealand. Sitting on the other end of the couch and listening intently is another woman whom we assume is a journalist or perhaps a counselor.
The camera then circles around to reveal that the other woman, her face battered and bruised, has too been abused, enduring the same domestic violence atrocities in her home country of New Zealand.
A supered message across the bottom of the screen reads, “Domestic violence is not a women’s issue. It’s a human rights issue.”
An end tag informs us that it’s Women’s Refuge Appeal Week in New Zealand, accompanied by contact info, including a toll-free phone number.
“Human Rights” was directed by Sam Holst of The Sweet Shop in Auckland for Saatchi & Saatchi, Wellington, N.Z. Holst was one of the helmers featured in this year’s SHOOT New Directors Showcase.
The Saatchi team included creative director Tim Hall, associate creative director Rodd Martin and producer Anna Kennedy.
Lynnette Gordon produced for The Sweet Shop. The DP was Ian McCarroll.
Editor was Tim Mauger of The Sweet Shop.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More