Research firm eMarketer says it expects worldwide spending on mobile advertising to reach $31.5 billion this year, a 75 percent increase from 2013.
By the end of this year, eMarketer says mobile will account for nearly a quarter of total digital ad spending.
Mobile ad spending has been growing fast, mainly due to ad revenue growth at Facebook Inc. and Google Inc.
In 2013, mobile ad spending more than doubled, to nearly $18 billion from $8.8 billion in 2012. Facebook and Google together saw an increase of $6.9 billion in mobile ad revenue.
EMarketer expects Facebook's share of the mobile ad market to grow to 21.7 percent this year from 17.5 percent in 2013, taking a bite out of Google's share, though Google remains No. 1.
Mets’ victory over Brewers in NL Wild Card Series decider was ESPN’s most-watched game in 3 years
The New York Mets' 4-2 comeback victory over the Milwaukee Brewers on Thursday night in the deciding game of the NL Wild Card Series averaged 4,017,000 viewers on ESPN and streaming, making it ESPN's most-watched Major League Baseball game in three years.
ESPN and Nielsen reported Friday that the audience peaked at 5.75 million viewers during the ninth inning, when the Mets rallied from a 2-0 deficit to reach the divisional round for the first time since 2015, when they reached the World Series.
It was the biggest audience for a playoff game on ESPN since the 2021 AL wild-card game, when the Boston Red Sox's win over the New York Yankees averaged 7.7 million.
This year's nine MLB Wild Card Series games averaged 2.82 million on ESPN, ESPN2 and ABC, a 25% increase over last year and a 1% gain from 2022.
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