By Ryan Nakashima, Business Writer
LOS ANGELES (AP) --Comcast is buying online ad technology firm FreeWheel Media for about $320 million in a move that supports both its media content and cable businesses.
That's according to a person familiar with the matter, who spoke on condition of anonymity because the deal isn't final.
The purchase will help Comcast Corp. make money from ads placed on its content over a variety of platforms as FreeWheel technology evolves and gets better.
FreeWheel will also continue to help other media companies profit from their own digital content, which encourages them to make more shows available on demand and on other platforms that Comcast offers to its subscribers.
The person says San Mateo, Calif.-based FreeWheel will continue to operate independently. Its current investors include Disney's Steamboat Ventures and Time Warner's TBS.
Mets’ victory over Brewers in NL Wild Card Series decider was ESPN’s most-watched game in 3 years
The New York Mets' 4-2 comeback victory over the Milwaukee Brewers on Thursday night in the deciding game of the NL Wild Card Series averaged 4,017,000 viewers on ESPN and streaming, making it ESPN's most-watched Major League Baseball game in three years.
ESPN and Nielsen reported Friday that the audience peaked at 5.75 million viewers during the ninth inning, when the Mets rallied from a 2-0 deficit to reach the divisional round for the first time since 2015, when they reached the World Series.
It was the biggest audience for a playoff game on ESPN since the 2021 AL wild-card game, when the Boston Red Sox's win over the New York Yankees averaged 7.7 million.
This year's nine MLB Wild Card Series games averaged 2.82 million on ESPN, ESPN2 and ABC, a 25% increase over last year and a 1% gain from 2022.
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