There’s something about shower stall acoustics that make our singing seem almost professional. This spec spot amplifies upon that as we see a glass-encased stall in which a guy is showering while singing the “Vehicle” tune made famous by The Ides of March.
He belts out a spirited rendition and then opens the shower door and peeks out as if wondering how his performance was received. Turns out he’s looking for approval from a guy at a professional audio board who’s in the steam-filled bathroom seated just below a towel rack. He gives an emphatic thumbs up.
An end tag sports the JBL logo and the company’s slogan, “Pro Sound Comes Home.”
This spec spot was conceived, directed, shot, edited and colored by Ben Ross of Venice, Calif.-based production house Wild Plum. Sandy Haddad of Wild Plum produced the job.
Spencer Bastian, the bassist for the band AMP, was the audio mixer on the spot.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More