A man and woman are seated at a restaurant table on a date. The gent is trying to impress his companion but clearly he has taken a wrong turn when he says that she reminds him of his mother. He tries to extricate himself from the comparison only to make matters worse, explaining that the resemblance is in their build and then more specifically their chests.
Coming to the rescue is Boston Red Sox relief pitcher Jonathan Papelbon who know is acting more as a manager. He moves to replace the guy at the table with another player but the original chap insists he can go the distance. Papelbon isn’t convinced and brings in a new relief pitcher, patting the original guy on the rump as he leaves.
A voiceover then tells us of Sox Appeal, a new show on NESN touted as being a hotter, sexier, funnier take on the Boston Red Sox. The voiceover relates, “This year the game isn’t on the field.”
The promo spot then returns to the couple, this time with a new guy ready to pitch. As if giving the reliever advice as to how to pitch against the batter–in this case the lovely lass–Papelbon warns him to stay off of the mom stuff because “she kills that.”
“Relief Dater” was part of a package of spots directed by Jonathan Bekemeier of Picture Park, Boston, directly for NESN.
Mark Hankey executive produced for Picture Park with Scott Burtnett serving as line producer. The DP was Patrick Ruth.
CJ Kaplan of NESN was the writer. And NESN’s Kevin Shea multi-tasked as editor, colorist and audio mixer.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More