Following up on the success of "The Sound of Music" last month, NBC said Sunday that it will broadcast a live version of "Peter Pan" in December.
It will be produced by the same team, Craig Zadan and Neil Meron, that made "The Sound of Music" with Carrie Underwood. The live musical reached 19 million viewers, surprising even NBC entertainment president Robert Greenblatt.
No cast members were announced on Sunday.
"I have some dream choices, but I don't want to talk about it before approaching them," Greenblatt said.
"Peter Pan," which opened on Broadway in 1954, has a strong history with NBC. The network aired a live broadcast of the show from its own studios in 1955 with Tony Award-winner Mary Martin in the title role and most of the original Broadway cast, reaching 65 million viewers. That was a record for television at the time.
NBC broadcast the show live again in 1956 and 1960, and it was the first broadcast of a musical on color TV.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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