New York Festivals Breaks All Advertising Trophy Molds!
New York Festivals World’s Best Advertising competition breaks all advertising molds by unveiling five newly crafted trophies designed by New York design firm Sagmeister & Walsh, and inspired by New York City’s classic Art Deco skyscrapers. “We’ve always hated those little glued on metal name plates,” said Stefan Sagmeister. Each NYF trophy contains a Pico type video projector that projects digital video credits onto any nearby viewing surface. Winners will see their names in lights…from the agency creatives to the client side…the entire production team can be included in the credit roll just like at the end of a feature film.
“New York Festivals new advertising trophy has smashed the mold for advertising trophies. The trophy’s innovative Pico projector displays an unlimited number of credits, everyone involved on the winning campaign can be recognized for their creative contribution,” said Michael O’Rourke, president, New York Festivals.
The five trophies sizes and unique designs include: World’s Best Idea, Grand Prize, First Prize, Second Prize, and Third Prize. Awards will be cast in aluminum and powder-coated in monochromatic colors and will range from 9.5 to14 inches in height. The variety of sizes and individual colors will allow award-winners to create their own multi-dimensional New York City scape in their trophy case on their conference table.
These trophies will be revealed at the 2014 New York Show events on May 1, including creative panel discussions, keynote speakers, networking, the awards ceremony, and NYF’s after-party to honor the World’s Best Advertising. New York Show events will be held at the iconic New York Public Library’s Beaux-Arts landmark Stephen A. Schwarzman building in New York City.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More