A man holding a microwave oven is running away from the police. He talks to the camera as he’s trying to escape with the hot merchandise.
“I have made some bad choices in my life,” he readily admits while showing that he’s still fleet afoot.
He goes on to tell us that you can’t make a bad choice, though, at Mr Sub, which offers five kinds of bread that are baked fresh daily.
As police cars converge on him, the man declares that at Mr. Sub there’s “no way you can make a bad choice–not like some people.”
We hear the sounds of his off-camera arrest as a Mr. Sub sandwich appears on screen. In the background, he claims, “It’s not my microwave.”
“Running” is part of a Canadian campaign directed by Joachim Back of The Partners’ Film Company, Toronto, for agency Zig, Toronto.
The Zig team including creative director Martin Beauvais, associate creative director/writer Michael Clowater, art director Niall Kelly, managing director Christian Mathieu, team leader Leslie Hunter and producer Anna Tricinci.
Aerin Barnes executive produced for Partners’ with Tim Corrigan serving as producer. The DP was Barry Parrell.
Editor was Brian Williams of Panic & Bob Editing, Toronto.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More