Tech-driven creative agency space150 has brought Paula Maki on board as its new executive creative director. She reports to space150 founder and CEO Billy Jurewicz, and works alongside longtime ECD Ned Lampert.
Adding new business wins from Apple (Beats by Dre), Mayo Clinic, Treace Medical Concepts, Ascensia Diabetes Care, and CHEQ, a social-gifting consumer app, space150 has seen nearly 30% agency growth this year.
“Change is central to space150’s DNA as we have continued to reinvent our identity every 150 days and have done so since opening our doors back in 2000,” said Jurewicz. “With Paula joining our ranks as a new ECD, we look forward to writing new chapters of change with our clients and our teams.”
Maki brings a track record of working with brands including Target, Google, eBay, MSNBC, Tinder and Allstate. She joins space150 from Elephant, where she was VP creative, responsible for overseeing creative communications across its West Coast offices and building the agency’s writing discipline for clients including Apple. Previously, she served as creative director at 72andSunny.
“space150 is audacious in ambition yet methodical in execution. I appreciate the balance of head and heart, especially at the intersection of advertising, design, and innovation. I’m most looking forward to growing a diverse, multidisciplinary team that solves problems in defiant and magnetic ways,” said Maki.
Immersion In Sight, Sound and Story At Sphere
Live sports and cinematic storytelling meshed earlier this month (9/14) at Sphere, the revolutionary new entertainment venue in Las Vegas. UFC 306, Sphere’s first live sports event, brought mixed martial arts boxing matches together with the world premiere of a film--For Mexico, For All Time--which played out in six 90-second chapters in between the bouts on the UFC pay-per-view card. Each chapter focused on a different period in Mexican history and its influence on shaping Mexican identity. Shown on the massive interior display of Sphere, For Mexico, For All Time was created by filmmaker Carlos López Estrada and produced by Valerie Bush via Antigravity Academy, and co-produced by Nexus Studios. Sound designer, supervising sound editor and lead re-recording mixer Drazen Bosnjak and his team at New York-headquartered Q Department brought their creative and technical wherewithal to For Mexico, For All Time, dovetailing with the sound ensemble at Sphere and indie composer Germaine Franco. They contributed to what turned out to be the highest grossing UFC event of all time, and the highest grossing single event at Sphere, playing before a sold out crowd of 16,024. López Estrada, whose work as writer-director on Raya and the Last Dragon earned him an Oscar nomination for Best Animated Feature Film in 2022, described For Mexico, For All Time as “a larger-than-life project,” referring to its size and scope--on varied fronts. For one, Sphere houses the world’s highest resolution LED display coupled with a 167,000 speaker audio system, facilitating an immersive multi-sensory experience. López Estrada’s studio, Antigravity Academy, had a steep learning curve relative to the process of creating and producing a film that... Read More