This spot puts us on a deep sea fishing boat with an eager group of novice scuba divers eager to embark on an ocean adventure under the guidance of their expert instructor.
“So what brings your guys down?” asks the instructor.
“We won this trip. We’re top performers at our insurance company,” responds one of the vacationers.
You can see the instructor’s attitude change as he’s less than enamored with the insurance business.
He proceeds to tell his “students” that “today’s your lucky day. You’re going to swim with that fun loving school of dolphins out there.”
The camera reveals several shark fins jutting out from the water, swimming about in a circle.
As the vacationers dive into the drink at the behest of their tour guide, they hear such expert advice as “splash around–they love it.” Meanwhile the instructor is throwing bloody bait into the sea next to draw the sharks to their human prey.
The spot then cuts away to a spokesperson on board the boat who relates, “Some people really don’t like insurance.” He proceeds to tell us how Aviva wants to change that. “Our claims service guarantee is just one way Aviva is changing insurance.”
Accompanying the Aviva logo is a website address changeinsurance.ca.
This darkly humored spot was directed by Mark Gilbert of Untitled Films, Toronto, for agency Taxi, Toronto.
The core Taxi creative team consisted of copywriter Stefan Wegner, art director Nathan Monteith and producer Aggie Brook.
Peter Davis exec produced for Untitled, with Michael Schenk serving as producer. The DP was Robert D. Yeoman.
Editor was Tanis Darling of Relish, Toronto.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More